Adobe

Adobe Real-Time Customer Data Platform

Data errors cost millions. Cut through the noise, learn Adobe Real-Time Customer Data Platform (CDP), and become the one who brings order (and profits) to insights.

(RTCDP.AA1) / ISBN : 978-1-64459-721-7
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About This Course

Every marketer has data, but only the experts know how to capitalize on it. This course gives you the keys to Adobe’s most powerful customer platform. Dive into Adobe Real-Time CDP from the ground up:

  • Unify messy customer data into a single, actionable profile
  • Build hyper-targeted segments that convert
  • Automate personalized journeys at scale (while others still guess)
  • Avoid the costly mistakes 95% of first-time users make

From basic setup to advanced orchestration, you’ll learn through real brand case studies.

Skills You’ll Get

  • Omnichannel Customer Identity Resolution: Unify fragmented customer data into single, actionable profiles using Adobe's identity stitching capabilities.
  • AI-Powered Audience Segmentation: Build high-conversion customer segments using predictive modeling and real-time behavioral triggers.
  • Cross-Channel Journey: Design automated, personalized customer journeys across email, mobile, web, and offline touchpoints.
  • Data Governance & Compliance: Implement enterprise-grade privacy controls (CCPA/GDPR) while maximizing data utility.
  • Performance Optimization & Measurement: Configure attribution models and lift studies to prove CDP-driven ROI.
  • Technical Architecture Integration: Connect CDP to existing martech stacks (CRM, CMS, analytics) via APIs and data streams. 
Download Course Outline

1

Introduction

  • About this Course
  • What You Will Learn From This Course?
  • Learning Objectives
2

Introduction to Adobe Real-Time CDP

  • What is Real-Time CDP?
  • What You Can Do With Real-Time CDP?
  • Real-Time Customer Data Platform Editions
  • Adobe Real-Time CDP Use Cases
3

Real-Time CDP User Interface and Workflow

  • Real-Time CDP Home Page
4

Understanding the Key Product Features

  • Actionable Unified Profiles
  • Enterprise Audience Management
  • Cookieless Marketing
  • Data Governance and Privacy
  • Audience Activation
5

Conclusion

  • Additional Resources for Continued Learning
  • Course Key Takeaways

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Adobe Experience Platform (AEP) is Adobe's foundational data infrastructure that ingests, processes, and stores customer data from various sources. It provides services like identity resolution, data governance, and machine learning.

Adobe Real-Time Customer Data Platform (Real-Time CDP) is a product built on top of AEP. It leverages AEP's capabilities to create unified customer profiles by combining known and anonymous data, enabling real-time personalization across channels.

Adobe CDP can ingest data from a variety of sources, including:

  • Adobe applications
  • Cloud-based storage
  • Third-party software
  • CRM systems

This Adobe CDP course explores different data collection techniques across multiple platforms.

Yes, Adobe has introduced Federated Audience Composition (FAC), which allows for a composable approach. FAC enables marketers to create and refine audiences using raw data from external data warehouses without moving the data into Adobe's infrastructure. This approach offers flexibility and scalability, aligning with modern composable CDP architectures. 

Adobe Real-Time CDP operates by:

  • Data Ingestion: Collecting data from various sources, including Adobe apps, cloud storage, third-party software, and CRM systems.
  • Profile Unification: Combining known and anonymous data to create comprehensive customer profiles.
  • Segmentation: Utilizing AI and machine learning to segment audiences based on behavior, preferences, and other attributes.
  • Activation: Delivering personalized experiences across channels in real-time.

Learn Adobe Real-Time CDP to benefit from its numerous features and turn visitors into qualified leads. 

No, a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system serve different purposes:

  • CDP: Aggregates and unifies customer data from multiple sources to create a centralized customer profile, focusing on data collection and analysis.
  • CRM: Manages direct interactions with customers, focusing on sales, customer service, and relationship management.

While both systems handle customer data, they operate at different stages of the customer journey and are used for distinct purposes.

Learn to Personalization at Scale

  This Adobe Customer Data Platform training teaches you to implement enterprise-grade customer profiles and predictive segments in weeks, not months - complete with certification prep.

$199.99

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